Where snapchat went wrong?

[Troy]

Hi, I would like to have advice, where snapchat went wrong? Thank you for helping me !!!

[Solomon]

After Snap (SNAP) released its earnings report on Tuesday, Spiegel got on a conference call with analysts and acknowledged a series of mistakes and shortcomings.

In no particular order: The messaging app is too difficult to use. The company hasn't done enough to attract users on Android, the dominant platform in many international markets. And its transition to an automated advertising system has been bumpier than expected for sales.